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Second Chances are the Secret Ingredient

Dave’s Killer Bread® proves that second chances can change lives. Learn how the top-selling organic bread brand empowers employees with criminal backgrounds through meaningful work, purpose-driven hiring, and community impact.
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From the start, Dave’s Killer Bread® has done things differently. Though the company has grown to become the top-selling organic bread manufacturer in the country, they’ve always recognized that bread is just the beginning.

For many of 250+ employees working at the flagship bakery in Milwaukie, OR, working at Dave’s Killer Bread® is more than a career: it’s a second chance. Dave’s Killer Bread® was founded on the belief that everyone is capable of greatness. After serving 15 years in prison, co-founder Dave Dahl was welcomed back to the family bakery by his older brother and created a new recipe for organic, non-GMO bread that became an immediate hit.

Dave’s Killer Bread® has never looked back. As advocates of Second Chance Employment, the company actively hires employees who have a criminal background and are prepared to change their lives for the better. It’s a commitment that’s been transformative for both the one-third of the team with a previous criminal record and for the community as a whole.

Being part of Dave’s Killer Bread® means being part of a company whose purpose extends beyond the walls of their headquarters. From day one, Second Chance Employment has been a core element of their hiring practices – choosing the best person for the job regardless of criminal history. With an “attitude of gratitude,” their employee partners are eager to make the bread you love, and to learn, grow, and give back to the communities where we all live, work, and play. In 2015, the team took their mission a step further and started the Second Chance Foundation to equip other organizations to follow their same path. Through the Second Chance Foundation, Dave’s Killer Bread® provides resources and coaches other companies to begin hiring a higher proportion of employees who have a criminal background. Having a criminal record reduces the likelihood of getting a job offer or callback from a potential employer by nearly 50%.

Being a purpose-led company has also given the company’s fans (who are affectionately called BreadHeads) another reason to love their products. The team never tires of hearing from the BreadHeads who visit their Oregon bakery or their tribe of over 1 million outspoken social media followers. Fans supports Dave’s Killer Bread® not just because of what they make, but because of the passion that’s baked into everything they do.

 

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